December 9, 2016, New York City - Swedish fashion brand J.Lindeberg, predominately known for its men’s and women’s fashion and golf apparel & accessories, reports that it had more than doubled its online business in 2015 and is on pace for similar results for fiscal 2016.
Jonas Andersson, President of US Operations for J.Lindeberg, commented, “Our success online has been driven by a series of clear and well-executed strategies starting with a re-platform in summer of 2015”. Mr. Andersson continued, “The decision to take control of our own destiny by bringing ecommerce back in-house, hiring a Director dedicated to its growth, and partnering with eCommerce solutions provider BestRetail, has proved to be a formula for success”.
For its part, BestRetail’s Chief Executive Officer Michael Penchansky explains “working side by side with J.Lindeberg and their team to simplify process and create a holistic in-house strategy supported by our platform, was an absolute pleasure. We were excited about the opportunity and thrilled to see the immediate impact it had on their business.”
For 2017 the brand has its sights set on digital expansion into North and South America. This month, J.Lindeberg launched online in Canada. David Feiner, the brand’s acting Director of eCommerce says, “we believe there is a huge opportunity to capture the Canadian market by making our product more accessible, and we see the online channel as a catalyst in that equation. We could not be more optimistic about the recent launch and look forward to quickly expanding into these new territories”.
The brand expects to continue its impressive growth with plans to increase its online revenue by more than 100% by 2018. Andersson further outlines his intentions stating that “in my opinion we have barely begun to scratch the surface of what’s possible for J.Lindeberg in the Americas, specifically online. We remain focused and committed to fueling our growth in this digital world, partnering with BestRetail and investing in valuable tools such as our email marketing programs via Listrak.”
The Scandinavian Fashion House J.Lindeberg was founded in Stockholm in 1996 with the vision to build an international brand for modern and aware consumers. The company bridges fashion and function, offering outstanding products for a modern active lifestyle.
The collections consist of menswear and womenswear offering fashion, tailoring, golf and skiwear. The fashion collections are presented at the international fashion weeks in e.g. New York, Beijing, London and Stockholm - the sportswear collections are worn by some of the world’s best athletes.
Today distribution covers more than 35 countries, and there are close to 90 J.Lindeberg stores and 35 shop-in-shops in e.g. Stockholm, Copenhagen, Oslo, Munich, New York, Los Angeles, Miami, Tokyo, Hong Kong, Beijing, Shanghai and Seoul. J.Lindeberg is sold in over 900 stores, including the leading high-end department and specialty stores around the world. The company is headquartered in Stockholm, Sweden.
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